Microsoft & Google’s Play: Solution Provider Insights on the new platforms

I was asked by a Patreon about my thinking on Google’s recent re-branding of G Suite to “Google Workspace”. The Patreon was focused on the positioning – was google betting on a younger workforce preferring google products over Microsoft 365? Was a focus on better UX and simplicity going to drive those younger workers AND SMBs to the product?

Here’s my answer.

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