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Episode 55: Our Channel Boost, Setting Prices, and Cities after the Pandemic

We start with a nerdy technology catch-up.

Topic 1: The Channel Gets a Boost

We all know that there’s been a spike in spending as the first response to the big stay-at-home orders. So most tech companies have seen a good influx of cash. We recommend that you consider this a short-term boost. CRN thinks it will be a longer term up-tick. We discuss.

Related Link: https://www.crn.com/news/cloud/coronavirus-driving-massive-surge-in-tech-purchases-the-channel-company-research

Topic 2: Should you lower rates in response to economic downturn?

(No. Here’s why.)

We agree that this is definitely NOT the time to lower your rates. Raise value, but don’t lower rates. Create new offerings, if you need to, but always be strategic about it.

When you rely on recurring revenue, dropping rates is a critical error because it echoes across the months ahead!

Topic 3: Technology after the pandemic – Changes to cities

Once everyone moved “home” in response to the pandemic, some of them may not go back to the office. How extensive will this be?

Many people will go back to business as usual, but we also think there will be a lot of permanent changes. This includes restaurants, commercial offices, and many of your clients.

Feedback welcome!

🙂

 

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