Newsletter June 8 2020

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From The Microphone

Welcome to the MSP Radio newsletter, catching you up on some stories you might have missed!   

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You May Have Missed... 

Samsung in Managed Services

From Tuesday, June 2nd's episode: Samsung has launched a new initiative in their partnership with Microsoft, launching Samsung Access.   This links a Galaxy S20 handet to premium support and a Microsoft 365 Personal Account.
This includes Premium Care coverage, 1TB OneDrive Storage, and Premium Office Apps from Microsoft 365 Personal.  The offer is available to be cancelled – or upgraded – at any time, and is less expensive than the components.
There is also an option to upgrade devices with a one-time fee to get the latest version.

Why do we care?

Let’s see, a bundle of hardware, software and services that handle a collection of needs on a monthly recurring basis… what do I call this…. Hmmm… Oh, right, it sounds like managed services.
Let that sink in.  Samsung just launched a consumer focused Managed Service that bundles what a customer needs.  
My prediction is this is not the last – I’m actually surprised Apple hasn’t released their Apple Bundle, which includes all things apple in a single fee.   Here we see a Microsoft version of that.    This will not be the last.
If you deliver managed services to the SMB, do not be dismissive of this move as just on the consumer side.     That would be a mistake.    Think about how your offering will expand this way, because companies wouldn’t be offering them if customers didn’t want them.  It’s the natural evolution of offerings.
That’s why this is the lead on a show called the Business of Tech.

How capital can mess up an industry and why you should care.

How capital can change a market, what happens when capital is left unchecked, and why that matters to solution providers and technology services companies right now.
Deepfake Phishing is coming

From Thursday, June 4th's episode: A report by security firm Trend Micro focuses on the threat from deepfake technology used to blackmail members of the public or workforce into divulging sensitive information or paying ransoms.
In the report’s investigation, Trend Micro found there is interest by criminals in leveraging the technology for monetization, and the company believes this use is set to take off in the near future.

Why do we care?

Well, here’s phishing attacks in a whole new scary way.  
This is fodder for your educational materials – so far, there isn’t evidence it’s in the wild, so now is the time to start educating what deep fakes are with customers, and add this type of information to your ongoing education around phishing attacks in general.
This is particularly scary with our current reliance on video with in-person meetings being de-emphasized.  
Zoom's position on end-to-end encryption

From Wednesday June 3rd's episode: During Zoom’s earnings call, a critical detail was revealed about the company’s security strategy.
Zoom CEO Eric Yuan said that the video conferencing app’s upcoming end-to-end encryption feature will be available to only paid users. After announcing the company’s financial results for Q1 2020, Yuan said the firm wants to keep this feature away from free users to work with law enforcement in case of the app’s misuse:
"Free users, for sure, we don’t want to give that [end-to-end encryption]. Because we also want to work it together with FBI and local law enforcement, in case some people use Zoom for bad purpose.”
Alex Stamos, security consultant to Zoom, provided additional insights:
"Zoom is dealing with some serious safety issues. When people disrupt meetings (sometimes with hate speech, CSAM, exposure to children and other illegal behaviors) that can be reported by the host. Zoom is working with law enforcement on the worst repeat offenders.”
Why do we care?

This is a really interesting solution to the problem – making privacy at this level a paid feature.   It also links to an authenticated user, which means that in the event of an incident, you know who that user is, because they are paying for the service.
There are two takeaways here.  First, if your customers want this level of privacy, they need to be aware that they have to pay for it.  
The second is that this is a pretty solid model for handling this.   It’s one other technology companies should model with – it allows for cooperation with law enforcement, and allows for customer privacy.


The Business of Tech

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